The third African edition of ADICOMDAYS (Africa Digital Communications Days) has begun on Friday, March 22, at the Sofitel Abidjan Hotel Ivoire in Abidjan. The event has been organized by Totem Experience, a digital communication agency in Africa that specializes in marketing influence and brand content.
The ADICOMDAYS 2019 will welcome many international figures from the digital world. More than 500 communication and marketing professionals are expected to gather during the two days to discuss about BtoB digital communication and creativity in Africa.
FIRST DAY OF ADICOMDAYS 2019
The theme of this first day is “Communities take power: why and how to build influential groups online?” During the first day of the meetings, the ADICOMFORUM offers talks with feedback, market insights and business cases in the morning and in the afternoon there will be discussions on networking BtoB. Subsequently, during the ADICOMAWARDS, presented by TV5MONDE Africa, the award ceremony will identify the nuggets and young talents 2019 of marketing influence and digital creativity.
SECOND DAY OF ADICOMDAYS 2019
The second day will mainly focus on social media training in Africa, via ADICOMACADEMY. The ADICOMACADEMY will provide training across three campuses- for students at CIE CME Bingerville, for brands at Orange Fab, and for influencers at Orange Digital Academy.
“ADICOMACADEMY aims to transmit knowledge and standards, develop skills, better understand and control the market and the environment – both at the level of consumers and tools and actors – develop the right reflexes, encourage attitudes and initiatives, practice and stimulate creation, inspire and innovate,” said Sophia El Hajaj Gnassounou, director and co-founder of ADICOMDAYS. “This is the ADICOM project with the creation of ADICOMACADEMY dedicated to Africa and African diasporas.”
The second and the final day of ADICOMDAYS 2019 will conclude with a closing cocktail at the Orange Digital Academy where all participants, trainers and speakers will be present.
