Financial services provider Wari has reportedly signed a strategic partnership deal with Rwandan smartphone maker Mara Phones at the 4th edition of Viva Technology in Paris. As part of the deal, all Mara Phones users will be able to take advantage of Wari’s financial and commercial services in the 54 countries of the African continent.
Wari services will be integrated into Mara phones at the time of production, and this new product will be marketed in all Wari and Mara Phones outlets. The pan-African collaboration between Wari and Mara Phones is expected to have a positive, local and measurable impact as both the companies have each committed for several years to donate a percentage of their profits to associations and other non-profit organizations.
“We are extremely pleased with this collaboration and hope that it will allow Wari to develop its integrated offer in Mara Phone,” said Ashish J. Thakkar, CEO of Mara Phones.
Thakkar said the partnership is consistent with the company’s vision which is to multiply new offers with service providers like Wari. He added Mara Phones’ goal is to reach and offer their customers quality phones made in Africa.
“This partnership is a great opportunity for Wari to diversify its offer and democratize the use of our MyWariApp application,” said Kabirou Mbodje, CEO of Wari.
He said considering the fact that Mara Phones phones are the first phones built 100 percent on the African continent, the people of Africa should support and encourage the development of African partnerships to create value and increase economic growth.
Mara Phones, a subsidiary of Mara Corporation, focuses on growing smartphones in Africa while providing access to innovative and useful tools and services.
Established in 2008, Wari is a digital platform offering value-added financial and non-financial services to customers, businesses, institutions, and merchants. Its innovative platform is available in more than 60 countries, 500,000 points of sale worldwide and 45,000 points of payment in Africa.
